From modest beginnings in 1992, hard work together with innovative thinking have grown the Grassroots Group (“Grassroots”) into a market leader in the health snack market.
Grassroots predominantly produces high quality niche health snacks and natural health & lifestyle food products based on dried fruit. In addition the company also produces dried fruits for decoration and phyto-medicinal products.
Since Acorn’s involvement 6 years ago, the business has grown 7.7 times in Revenues (44% CAGR) and a tremendous 29.7 times in Net Profits (84% CAGR). Acorn sees itself as a financial and strategic partner and is therefore invested alongside the management team of the business. We enable management to do what they do best, and that is to be creative and innovative.
We believe that the right team together with the right strategy and access to capital is what is required to turn a good idea into an exceptional business. The results speak for themselves.